This was a very productive day! We processed makeup & hair for 12 different talents and shot three different locations in one day. Also, I really enjoyed working with the actors on this set :D Based on personal experience, many commercial actors I've come across tend to have a sunny disposition and a great sense of humour ~ great attitudes all around!
I witnessed first hand how an optimistic look on life can really help to set the mood for the characters needed for this treatment and it certainly helps to make the day go smoothly when the person in your chair is co-operative, respectful and patient.
Even though the looks required for each actor was true to life & realistic in nature, it was still imperative that each actor fit their character description to a T. It is also important to make sure the actors' faces & hair were prepped with care - which means everyone's skin is as flawless as possible without looking like they have any makeup on (sometimes, this type of makeup requires more skill and experience than doing a glamorous look). HD / Red Cams pick up every little flaw, and at times it could be tough to disguise discolouration or skin issues with minimal, undetectable product unless you're truly skilled to pull it off. Also, everyone's hair needed to be camera ready, meaning no strays being highlighted by back lights or that may distract the audience viewing the screen. Distracting flaws on camera can pull an audience out of the story which could inevitably steal a potential buyer's attention lol. I know it's not that deep but it does happen.
Glad to see the final outcome of our 13.5 hour day in a concise, well edited 30 second spot for Rogers. I also added a few behind the scenes content below...have a look and let me know what you think ;) Directed by Marc Andre Debruyne