Project YOU - A New Makeover Series

Press Release (07/27/2015) Toronto, ON – What do you get when three Toronto based multi-passionate creatives come together to provide some much needed attention to those transitioning from a painful past? Project YOU - a makeover series like no other.

Project YOU is the brainchild of image consultant and personal stylist Josette Blackwood, makeup artist Sherlyn Torres, and photographer Samantha Clarke. The series will follow the trio as they provide professional makeovers and portrait sessions to candidates who have unique stories of triumph and overcoming difficult circumstances. The winners will also receive a full hair consultation and style by seasoned hair stylist Loretta Thomas.

Whether a person has just got out of a relationship, is looking for a new job, lost or gained some weight, or is struggling with their self-esteem – the team wants to give them a boost and share their stories to help encourage others. The experience will include a personalized styling consultation and shopping excursion, a beauty consultation for hair and makeup with the tools provided to maintain their look going forward. The final piece is a glamour photo shoot. The process is meant to be a memorable one that will get each chosen finalist feeling motivated. It will also provide the tools needed to maintain their look and new found confidence. All episodes with behind the scenes footage of the process will be featured on the Project You Makeover YouTube channel.

“Sometimes people forget that they need to take care of themselves”, says Blackwood of why the ladies are pursuing Project YOU. “Many also don’t feel as though they’re deserving of attention or a day of beauty or self-care. We just want to give something good to people who deserve it. Everyone deserves to feel and look their best”.

Project YOU is now looking for candidates for their first makeover story.

To self-nominate or to nominate someone who should be on Project YOU, all submissions must be made through this form: http://samanthaclarke.net/?p=9132 with a photo and short synopsis of why the nominee needs a makeover.

The deadline for nominations is July 31^st, 2015.

Follow Project YOU on social media!

• YouTube: https://youtu.be/L9RNfhSh4hw (Search: Project YOU)
• Facebook: https://www.facebook.com/pages/Project-You-Makeover/100198850332549?ref=hl (Search: Project You Makeover)
• Instagram: http://instagram.com/projectyoumakeover

For media inquiries or interviews, please contact Josette Blackwood, Sherlyn Torres, or Samantha Clarke at ProjectYouMakeover@Gmail.com.

 About Josette Blackwood

Josette Blackwood has been involved with fashion and style for over 10 years. Before starting Image Consulting firm Elephant Personal Styling and Image Consultancy, she was the Lifestyle Editor for Toronto based fashion and culture blog Urbanebloc, and has written for Style at Home, FASHION, and Urbanology. She is also a facilitator of The Desire Map by Danielle LaPorte workshops, and is the gallery liaison for The APT by 800 SQ FT, Canada's first shoppable apartment.

Josette can be reached at ElephantPSIC@Gmail.com

Social Media: • Instagram: @ElephantPSIC • Facebook: Elephant Personal Styling and Image Consultancy • Twitter: @ElephantPSIC

About Sherlyn Torres

Sherlyn Torres is a professional makeup artist and seasoned beauty expert. She is known for creating flawless looks that enhance an individual’s beauty without overpowering their features. Her ability to create timeless beauty and her contemporary style keeps her in demand with regular & new clients alike. Her television and on-air makeover credits in clued E! Entertainment and CityLine. Celebrity clients include Nina Dobrev, Dania Ramirez, Charlotte Sullivan, Keshia Chante, Trey Songz, amongst others.

Sherlyn’s Portfolio: www.sherlyntorres.com  | Contact: info@sherlyntorres.com

Social Media: • Instagram: @sher_beauty • Twitter: @sherlyntorres

About Samantha Clarke

Samantha Clarke is an international photographer based in Toronto specializing in weddings and women’s portraiture. Her work centers on positive images of diversity and aims to challenge mainstream reflections of beauty as portrayed in the media. She has been recognized in international publications both online and in print including EBONY, The Knot, and Munaluchi Bride Magazine. Recent commissions have brought Samantha to major cities in North America, as well as St. Lucia, St. Maarten, and Jamaica.

Samantha’s portfolio: www.samanthaclarke.net | Contact: sam@samanthaclarke.net

Gigi Hadid in Toronto for #Maybelline100 Event

  Last night in Toronto, Maybelline New York Canada celebrated 100 years of beauty with brand Spokesmodel and #ItGirl Gigi Hadid. 

In a nod to the racing stripe on Hadid's white Smythe pantsuit, Maybelline New York Lead Makeup Artist Grace Lee penned a double-lined eye using new (July 2015) Maybelline Lasting Drama Waterproof Gel Pencil in Cashmere White and Master Precise Ink Pen Eyeliner in Black. Lashes were coated with Lash Sensational Mascara in Blackest Black and brows were combed through with Brow Drama in Blonde. Hadid's lips were topped with nude hue (Color Sensational The Buffs Lipstick in Truffle tease), keeping all focus on her gorgeous liner.

Photos of Gigi Hadid and other notables at the #Maybelline100 event:

+ More event photos:

CREDITS:

Who: Gigi Hadid (Model)

Event: Maybelline New York 100 Year Anniversary Event in Toronto

Date: Wednesday June 3, 2015

Location: The One Eighty

Makeup: Grace Lee, Lead Makeup Artist for Maybelline New York Canada

Hair: Matthew Collins

Nails: Wendy Rorong

Product Credit: Maybelline New York (www.Maybelline.ca)

Photo Credit (all photos from Toronto event): George Pimentel

Pauleanna Reid - Girl on Top Feature

 

Pauleanna Reid recently featured me on her blog installation called: Girl on Top ~ See below

Beauty is her middle name. Sherlyn Torres is a rare talent who has her sights set on expanding her empire across North America and beyond. Her portfolio speaks for itself, including celebrity clients such as Arisa Cox, Keshia Chante, Trey Songs and Fefe Dobson just to name a few. Besides her flavorful personality, it is her attention to detail and pure love for the art which has earned her respect in the fashion and beauty industry. An artist since childhood, Sherlyn has been breathing life into her passions over a span of nearly three decades. You will Fall in love with her journey. Here is her story…

How old are you? 20s/30s/40s? 30’s

What is your zodiac sign? Scorpio

What is your educational background? Art, Makeup Artistry & Hair Styling

Where were you born? Raised? Live now? Philippines then moved to Canada at 9yrs of age. Currently residing in Toronto.

Single or Taken? Taken by Tavis Gordon

First job ever? Administrative work at Symcor RBC

First “real” job? AIM Trimark Investments

Your 5 “must haves” of the moment? 1) my iphone :/ 2) pro makeup kit 3) matcha lattes 4) scented candles 5) hand cream

How would you describe your personal style? Minimal chic meets preppy & nautical

What is your favourite book? The Art of Makeup by Kevyn Aucoin

What are you currently listening to? Maylee Todd / Yuna / Quadron / Kanye / Fkatwigs / Banks / Miguel / J.Cole / Nas / Getatkat / Nicola Conte / Gnarls Barkley ~ too many great artists to name!

So what do you do? I’m a professional makeup artist who also styles hair on demand 

Take us along the path (personal & professional) that took you where you are today. I’ve been an artist since childhood ~ However, straight out of high school, I started working at the bank in order to help my family with living expenses. A couple years later, I ended up in the mutual fund industry without a real desire to work in the financial world ~ I just went with the flow during a merger and felt dependent on the steady stream of income. After working a few more years in the corporate world, I came to the realization that I’m not living my true potential. The work I was spending a good chunk of my day on was not in line with my real passion :/… I liked the people I worked with and friends I made, but deep down I knew I wanted to do something more creative for a living. I decided to enroll into an art class to revive my love for drawing and looked into another interest of mine ~ interior design. In the process, my long time friend Nicole who was currently working as a makeup artist encouraged me to give makeup a try since we've both been obsessed with beauty products since grade 8 or 9 and I often made up my sisters & cousins faces on special events. My partner Tavis also supported the idea since he knew how unhappy I was at my current job. I took their advice and pursued a career in the beauty industry and many years later I’m really glad I made the move. I was lucky to be able to make a good impact at a short time when I first came out of school but it hasn’t been a walk in the park over these years. All industries are becoming more saturated but if you stick it out and continue to push through it’s definitely worth the sacrifice.

What’s the toughest thing you’ve been faced with thus far? Losing my dad. Death is inevitable but no one’s ever going to be prepared for it when it happens. I grieved for years but learned to accept the fact and move on because I know this is what he would have wanted.

What did your parents want you to be? An architect but they’ve never been the type to place pressure. Even though they didn’t fully understand my decision to switch careers at first, they still supported me no matter what :)

What’s the best piece of advice you were ever given? Have the courage to create

What advice do you have for women who want to follow in your footsteps? Build a strong body of work | in the process, establish a brand & find your niche ~ the beauty industry is so vast so there’s many ways to branch out but try not to spread yourself too thin.

Is it possible for a woman to successfully balance both love and career? Why or why not? Yes, it’s tough but it can be done! Having off times set aside for couple outings and finding a partner who understands the nature of your business definitely helps.

What’s next for you? I’m constantly working on my personal brand ‘Sherlyn Torres Beauty’ and continuing to provide quality work as a makeup & hair artist in the fashion, beauty and advertising industry. I’ve also been contemplating on a side business for the past year ‘Beauty Inc’ which will be an extension to my personal brand but encompassing multiple artists on one roster for jobs that require a team of artists.

Where do you see yourself in 5 years… 10 years? In 5 years, owning my own studio for ‘Beauty Inc’ providing quality beauty services and products that I believe in that are in line with my personal brand. In 10 years, enjoying time with my family, traveling to places I’ve never been while generating a stable stream of income through my artistry and beauty company.

~ This is my second feature on Pauleanna's site! Thanks for the continued support ;) Check out my previous feature here » The Girlfriend Code

Website Update

 

Updating my site… A constant work in progress!

WWW.SHERLYNTORRES.COM