Recently worked on this funny commercial for Doritos. The director wanted all of the characters to appear paler than their natural skin tone, partly so the nacho flavoured Dorito stands out but also because the family in the commercial needed to look a little out of sorts. Basically, the only normal looking person on screen needed to be the therapist. To achieve the pale skin look, I used M.A.C.'s face & body liquid either on it's own or mixed with foundation for most of the characters. The brief for "Mark"'s mom was to give her 80's over the top looking dated makeup along with the younger sister in the wheelchair. The concerned sister on the other hand, had to look distressed, worried & tired so I made sure she looked unkept with dry skin, lips & messy hair + I added dark circles under her eyes.
The production team did an incredible job pulling all of the elements together to create an eery, awkward mood & overall gave a nostalgic feel to the commercial's set & characters.
Check the video link below & let me know what you think!
Makeup & grooming for Doritos commercial shot in Toronto. Assisted by Kevin Ntoi. Styled by Muska. Directed by Scott Cudmore.