Press Release (07/27/2015) Toronto, ON – What do you get when three Toronto based multi-passionate creatives come together to provide some much needed attention to those transitioning from a painful past? Project YOU - a makeover series like no other.
Project YOU is the brainchild of image consultant and personal stylist Josette Blackwood, makeup artist Sherlyn Torres, and photographer Samantha Clarke. The series will follow the trio as they provide professional makeovers and portrait sessions to candidates who have unique stories of triumph and overcoming difficult circumstances. The winners will also receive a full hair consultation and style by seasoned hair stylist Loretta Thomas.
Whether a person has just got out of a relationship, is looking for a new job, lost or gained some weight, or is struggling with their self-esteem – the team wants to give them a boost and share their stories to help encourage others. The experience will include a personalized styling consultation and shopping excursion, a beauty consultation for hair and makeup with the tools provided to maintain their look going forward. The final piece is a glamour photo shoot. The process is meant to be a memorable one that will get each chosen finalist feeling motivated. It will also provide the tools needed to maintain their look and new found confidence. All episodes with behind the scenes footage of the process will be featured on the Project You Makeover YouTube channel.
“Sometimes people forget that they need to take care of themselves”, says Blackwood of why the ladies are pursuing Project YOU. “Many also don’t feel as though they’re deserving of attention or a day of beauty or self-care. We just want to give something good to people who deserve it. Everyone deserves to feel and look their best”.
Project YOU is now looking for candidates for their first makeover story.
To self-nominate or to nominate someone who should be on Project YOU, all submissions must be made through this form: http://samanthaclarke.net/?p=9132 with a photo and short synopsis of why the nominee needs a makeover.
The deadline for nominations is July 31st, 2015.
Follow Project YOU on social media!
- YouTube: https://youtu.be/L9RNfhSh4hw (Search: Project YOU)
- Facebook: https://www.facebook.com/pages/Project-You-Makeover/100198850332549?ref=hl (Search: Project You Makeover)
- Instagram: http://instagram.com/projectyoumakeover
For media inquiries or interviews, please contact Josette Blackwood, Sherlyn Torres, or Samantha Clarke at ProjectYouMakeover@Gmail.com.
About Josette Blackwood
Josette Blackwood has been involved with fashion and style for over 10 years. Before starting Image Consulting firm Elephant Personal Styling and Image Consultancy, she was the Lifestyle Editor for Toronto based fashion and culture blog Urbanebloc, and has written for Style at Home, FASHION, and Urbanology. She is also a facilitator of The Desire Map by Danielle LaPorte workshops, and is the gallery liaison for The APT by 800 SQ FT, Canada's first shoppable apartment.
Josette can be reached at ElephantPSIC@Gmail.com
Social Media: • Instagram: @ElephantPSIC • Facebook: Elephant Personal Styling and Image Consultancy • Twitter: @ElephantPSIC
About Sherlyn Torres
Sherlyn Torres is a professional makeup artist and seasoned beauty expert. She is known for creating flawless looks that enhance an individual’s beauty without overpowering their features. Her ability to create timeless beauty and her contemporary style keeps her in demand with regular & new clients alike. Her television and on-air makeover credits in clued E! Entertainment and CityLine. Celebrity clients include Nina Dobrev, Dania Ramirez, Charlotte Sullivan, Keshia Chante, Trey Songz, amongst others.
About Samantha Clarke
Samantha Clarke is an international photographer based in Toronto specializing in weddings and women’s portraiture. Her work centers on positive images of diversity and aims to challenge mainstream reflections of beauty as portrayed in the media. She has been recognized in international publications both online and in print including EBONY, The Knot, and Munaluchi Bride Magazine. Recent commissions have brought Samantha to major cities in North America, as well as St. Lucia, St. Maarten, and Jamaica.